WhatsApp broadcast messages reach out to a wider audience while maintaining privacy and having one-to-one conversations with your customers for personalized support.

Thus, let’s walk through the whats, whys, and hows of WhatsApp Broadcast Message and other details that you should know.

What is WhatsApp Broadcast Message?

Simply speaking, a WhatsApp broadcast message acts as an announcement or advertisement about offers, promotions, discounts, and such that are being promoted by your business. For example, your business would use WhatsApp broadcast messaging if it was doing a Christmas sale and you would like a wider audience to know about the discounts on your products.

Hence, broadcasting your messages on WhatsApp can be a very powerful tool to advertise your business offerings. Having said that, let’s transition to why your business should use WhatsApp broadcast message.

Why Should Businesses Use WhatsApp Broadcast Message?

There are a lot of benefits and advantages to using WhatsApp Broadcast Message for your business. They are as follows:

• More Scalable: Using a WhatsApp broadcast message allows you to add the number of contacts you want to send messages through broadcast lists or campaigns. That way, you can send messages in bulk to your customers easily.
• Personalized Mass Messaging: All messages you send using the WhatsApp broadcast system look like personal messages, curated for a segment of your customers. Not to mention, you can send these messages in bulk using broadcast lists.
• Better User Segmentation: Using broadcast lists, you can send different kinds of messages for each customer group that you have outlined for your business. This requires a good amount of research to identify different target groups for your business.
• Privacy ensured: Normally, messaging a number of people requires the use of groups where everyone’s privacy is not guaranteed. In contrast, using a WhatsApp broadcast message, any user’s privacy is ensured as no one else is aware of who else received a memo about your promotions.
• Message Tracking: Through various methods, you can track the delivery of messages, how many people have viewed them, and so on. That way, you can analyze your hit rate in terms of a campaign and optimize accordingly.

How To Send WhatsApp Broadcast Message Using the WhatsApp Business App?

Using WhatsApp Business App (which is free), you can send a WhatsApp broadcast message to your clients. To send messages, you need to follow the following steps.

Step 1: Ensuring Customer Opt-In

One of the best practices for sending messages to users is to ensure they give their okay to your brand messages. This can be collected through prior conversations or prompts. That way you know which users are open to receiving offers, promotions, and other information from you before you create a broadcast list. 

Step 2: Creating a Broadcast List

Once you have identified the users you want to send the messages to, it’s time to create a broadcast list. Here is how you can do that.

• Open WhatsApp on your device.
• Tap on the “Chats” tab
• Tap on the menu next to the three dots in the top right corner
• Select “New Broadcast”
• Choose the contacts you want to add to your list
• Tap on the “Create” button
• You can give your broadcast list a name
• Finalize your list by tapping on the “Create” button again

Using this process, you can create multiple broadcast lists to target certain user groups for specific offers or promotions.

To Note: A broadcast list can have at most 256 contacts.

Step 3: Sending the Broadcast Messages

Now, you can send the broadcast messages by selecting the list you want to send to. The recipients will receive it as a personal message, which promotes one-to-one communication. Also, they will not know if any other users have received the same message directly, allowing discretion for both users and businesses.

Limitations of Sending WhatsApp Broadcast Message Using the WhatsApp Business App

While the process of sending a WhatsApp broadcast message is easy with the WhatsApp Business App, it comes with some limitations. For some, the limitations may seem inconsequential but they can prove significant as you scale up your business.

1. Only For Small Businesses

Given that broadcast lists are limited to 256 contacts, you can send to that number of users at a time. This is great for smaller shops like grocery stores or local bakeries, but not for businesses that are looking to scale big and beyond 200+ customers.

2. Manual Broadcast List Creations

As we mentioned the process earlier, you have to select the contacts to add to a broadcast list. All contacts have to be entered or selected manually for the broadcast list and cannot be imported.

This can be very tedious as your business keeps growing and you have multiple broadcast lists and hundreds of customers to send messages to.

3. Lack of User Segmentation Options

User segmentation options are lacking as the WhatsApp broadcast list creation is very barebones. This restricts businesses from creating proper user segmentation and identifying target groups for your business.

Without being able to sort through users, it becomes hard for a business to scale their business properly in the long run.

4. Restricted Formatting and Contact

The formatting and contacting system has to adhere to what WhatsApp is capable of with the Business App. Thus, there are some limitations in how you can portray or frame your messages to users. The basic template can only hold images, photos, videos, or links but it’s not really interactive.

No buttons can be used and you cannot even customize the looks of your promotion. This can be a huge turn-off for customers as they might feel like you are not giving enough effort, thus harming your business.

5. The Number May Be Labeled As Spam

This is a bigger issue than it may seem. Since your messages sent to users are personal ones, you can be reported for spam and WhatsApp could take action against your number. So even if you are using their Business App, WhatsApp could restrict or ban you if you receive enough reports from users.

6. Limited Message Tracking

The WhatsApp Business App analytics system is very limited and does not provide you with a lot of data. Also, if the user you are sending to has not added you to your contacts, that will not show up as delivered. So, there are a lot of drawbacks in terms of analytics when using WhatsApp Business App for mass messaging.

7. No Scheduling Feature

You can’t put off broadcasts for later with the WhatsApp Business App. This means messages are sent the moment you click the send button. It can be a little inconvenient as you might want to target customers at a specific time or date but unfortunately, WhatsApp Business App does not have this functionality.

8. No Automation Options

With WhatsApp Business App, there is no way to integrate Chatbots or use any automation techniques for broadcasting messages. Having automation really simplifies things for you and allows you to do all sorts of functions.

Not to mention, having a Chatbot integrated means that customers get better support and quicker replies. Hence, having automation options can make a huge difference for your business.

Overcoming Limitations of WhatsApp Broadcast Message with WhatsApp Business API

While these limitations can be a turn-off for you, fortunately, there are alternatives for broadcasting WhatsApp messages through the use of the Business API. Using the API has some initial setup that you have to go through. However, it comes with very few limitations and a lot of features and benefits for your business.

To use the WhatsApp Business API, you will need a Meta and WhatsApp Business Account and need to use a third-party service solution like REVE Chat. These tools allow you to automate and simplify your WhatsApp Broadcast Message and make them more interactive with different elements being added into the mix. Also, you will need users to opt-in to your campaigns via actions on your website or other pages.

Here is how using a solution like REVE Chat allows you to do that.

Infinite Scalability

Using REVE Chat, you don’t have a limit of 256 contacts, you can actually message as many users as you want. Through an import system, you can add as many contacts as you want and message them based on the segments you have created for yourself. To import, you will need an Excel file that contains all the contact information.

To start this process, you need to click the “+ Import” option as shown in the image below, and then upload the Excel file with all the details.

After uploading the file, you will need to add attributes to all the information that is being added as shown below.

Alternatively, you can also add individual contacts manually. All you have to do is click the “+ Add Contact” button and fill out all the necessary details like Name, Phone Number, Email, etc.

This way, you can add as many contacts as you want. Furthermore, it allows you to scale your business infinitely and send messages to any user you feel fits your promotions, new products, and the like.

Improved Campaign System

A WhatsApp broadcast message can be made using a Campaign. The system allows you to add as many contacts to it and has different parameters and attributes for it. Not to mention, you can run as many campaigns as you want with REVE Chat.

To create a campaign, you first click the megaphone icon on the bottom left of the image below.

This allows you to go to a tab that shows the “+ New Campaign” option on the top right. After clicking that, you need to fill up the details as shown below.

This includes the Campaign Name, channel to use it on (WhatsApp by default), WhatsApp Business Number, and Message Template with an option to create a new one. Target Audience where you can create or use a segment. Also, a scheduling system is available if you need the messages to deploy later.

The pop-up will also show you a preview of how your message template looks like. 

Better User Segmentation

With REVE Chat, you can segment users better by using conditions and sort contacts based off of those requirements. To add segments, you can just click the “+ Add” button and start creating one.

Next, you have to give the segment a name and set conditions and attributes to sort your contact list as shown below.

To set conditions, you have to first start with an attribute such as location, different phone users, and so on. An example is shown below.

You also select a condition that will be compared to the Type Value you put in. For example, if you type in “USA” and select Equals as the condition, it will show the users in your contact list that live in the US. 

Also, you can have multiple conditions where both or either condition are factored into the sorting as shown below.

With such an advanced segmentation system, you can create customer groups for the future and utilize them for different campaigns. That way, you can do efficient targeting with better lead generation and payoffs.

Customized Templates

Through the use of custom templates, you can align and construct your messages in an interactive way and send them to users. This makes a better impression on the customers and generates more leads. To create a template, you can see the image below as a reference point.

You need to enter a name, which channel you want to use it for (which is WhatsApp in this case), your Business Number, and the category you want your template to be on. The category option is customizable along with everything you might need to create a brand new template.

Whether it be alignment, how the messages look, headers and footers, adding action buttons, and many more. To learn more about our template building, please visit our documentation on it as it guides you through all the various options and features REVE Chat has to offer.

Cannot Be Labeled as Spam

Since users are opting in for your campaigns, your account will not be flagged as spam any longer. Not only are interested parties coming to you, but you are also sending your messages to the users who have already subscribed to your newsletter or promotions. Overall, this increases transparency between businesses and customers and decreases the likelihood of your broadcasts being regarded as scams.

Robust Analytics

Through the use of REVE Chat, you can get better analytics and data. As users have already opted-in to your WhatsApp broadcast message, you can track how many messages have been delivered, read, replied to, or have failed to reach the customer. This can be viewed in Campaign Details as shown below.

That way, you can check how well your campaigns are working and whether you need to make adjustments for future promotions.

Automation Capabilities

Using REVE Chat’s many integration options, you can integrate a Chatbot with your WhatsApp Business account. This allows quick replies, fast queries, and better customer support. Not to mention, all the information is now at the tip of the customer’s fingers.

Also, you can schedule campaigns at a specific time or date, which allows for the maximization of a campaign for your needs. With a better contact importing option, Chatbot integration, and more, REVE Chat allows your business to automate the tedious work and focus on improvement and growth.

Conclusion

WhatsApp broadcast message is an excellent way to reach out to a massive number of users. While WhatsApp Business App has its limitations, it has a lot of benefits for smaller businesses.

However, when you consider scalability and automation, the use of a third-party service provider is necessary and REVE Chat is here to help you with that.

With our robust automation tools, excellent campaign creation, and extensive user segmentation, you can customize promotions and offers through unique templates and wow your users.

So sign up for REVE Chat right now and see for yourself how beneficial we can be for your WhatsApp broadcast messaging campaign.

Sure, you will have to spend a little more but think of all the extra work that you can avoid. WhatsApp marketing platforms do it all now, whether it be automation, customer support, API integrations, and so on.

The world has advanced, and WhatsApp marketing tools are getting better and better every day. However, that makes it quite hard to pick the right tool for you.

In this blog, we answer this question by listing the 10 best WhatsApp marketing tools and help you decide why you should use one.
But first, let’s briefly discuss WhatsApp marketing and the benefits of using a tool for it.

What is WhatsApp Marketing and the Benefits of Using a Tool

WhatsApp marketing is the process of using WhatsApp to reach out to current or prospective customers to avail of your products or services. This process is widespread on the platform now as businesses are taking advantage of the capabilities that WhatsApp has to offer. There are plenty of benefits to using WhatsApp marketing.

However, considering WhatsApp’s vast user base, it is daunting to do everything manually. Thus, many business managers use tools to simplify this process. These tools allow us to automate everything, ranging from mass messaging to customer support.

Hence, there are a lot of benefits to using a tool, and below are some of the key ones

• Streamlining marketing operations: utilizing automation, campaign management, and bulk messaging simplifies marketing operations on WhatsApp.
• Scalability of marketing efforts: allows you to reach more customers easily with personalized messages, ads, and more.
• Automated features and capabilities: allows you to automate customer support, bulk messaging, inbox management, etc.
• Analytics and data availability: tools give you advanced data like open rate, delivery rate, response time, and more to optimize your marketing strategy.

The aspects mentioned above provide a lot of data and information that can be used to improve and create a proper WhatsApp marketing strategy. Having said that, let’s move on to the best WhatsApp marketing tools.

How to Choose the Right WhatsApp Marketing Software for Your Business?

Choosing the right WhatsApp marketing tool will differ from business to business. Usually, you will want a tool that complements your business or adds something to your venture that you lack. Thus, here are some general guidelines for choosing the right tool for your WhatsApp marketing strategy.

1. Choose a software that aligns with your business needs

Every business has its own needs when it comes to picking a tool and platform for its marketing strategy. For example, E-commerce businesses want better integrations with stores and setting up catalogs, while banks and other financial institutions require customer support and mass messaging.

Thus, choosing a tool is all about analyzing what your business needs and then selecting a software accordingly.

2. Analyze the features and efficiency of the tool

Similar to the previous point, the software you pick for your platform should have the right features and must provide what you want in spades. That also means that the price for the tool should fit whatever the software offers you.

3. Check on the security and ‘ease of use’ aspects

Security and usability should be important factors when deciding on a tool. You will definitely want your and your customer’s data to be secure and the software to be easy to navigate.

10 Best WhatsApp Marketing Tool to Drive Growth for Your Business

WhatsApp marketing tools are one of the best ways to offer excellent services to customers while improving your business and driving sales.

The table below shows our ten best WhatsApp marketing tools you can invest in for your business.

Following this table is a more elaborate description of why you should take these individual tools.

1. REVE Chat

REVE Chat is an omnichannel marketing and customer support tool for E-commerce, telecommunication, and financial businesses. Our trademark features are for customer engagement, with personalized mass messaging capabilities that converge to one single inbox.

Our chatbot is powered by Brain AI, which offers quick replies to customers and seamless human handover to deal with complex problems. Furthermore, our live chat, in combination with a chatbot, provides the best customer service you will find.

The chatbot works 24/7 and requires no technical knowledge to get into working condition. You can customize the bot to fit all your business’s needs.

REVE Chat provides all of these for WhatsApp, enabling your business to scale. It allows live chat + chatbot to handle customer support while sending out personalized messages in bulk.

What is REVE Chat Best For?

• Telecommunication, financial, and E-commerce businesses
• Seamless customer experience
• No coding is required to set up the chatbot
• AI-powered chatbot with seamless human handover
• Secure and bulk messaging capabilities
• All messages under one inbox
• Co-browsing
• Both voice and video chat available for customer support
• Great API integration system
• Advanced analytics available for marketing strategy optimization

Pros

• Allows up to 99 agents
• Seamless multi-language customer support
• Clean UI and API integrations
• No extra cost for bulk messaging

Cons

• No WhatsApp flow is available
• No catalog option to sell products

Price

• Standard: $50 per month
• Advanced: $154 per month
• Enterprise: $443 per month
• Custom: contact for details

2. WATI

Next is WATI, a platform that offers WhatsApp business API integration with personalized communications. WATI excels at sending bulk messages and offering quick and automated replies to customers.

They also have a no-code chatbot that can automate messages for campaigns, events, and other purposes and personalize them for customers.

What is WATI Best For?

• For all businesses
• No code chatbot
• Bulk message sending (unlimited)
• Great integration system
• Both marketing and customer support capabilities
• Shared team inbox

Pros

• Pricing per conversation
• No per message charges
• Instant auto-replies
• Extensive API integrations

Cons

• Can be very pricey based on usage and consumption
• Tricky onboarding process

Price

• Growth: $49 per month
• Pro: $99 per month
• Business: $299 per month

All of these prices have additional localized charges for conversations.

3. AiSensy

Next up is AiSensy, a complete WhatsApp engagement platform designed to provide customer support and sell products on WhatsApp using catalog. Like most customer support systems, it has a multi-agent live chat and a chatbot builder to build tools for 24/7 service.

What is AiSensy Best For?

• Customer service for all business
• Unlimited agent logins
• Excellent broadcasting and customer segmentation system
• Marketplace integrations
• Shared team inbox
• Robust campaign manager

Pros

• Multi-language customer support
• Easy to use
• Free version available

Cons

• Price varies based on the region
• Few features available

Price

• Free: $0 (with limited functionality)
• Basic: $20 per month
• Pro: $45 per month
• Business: Contact with AiSensy sales

All of these above come with 1000 free service conversations per month with an option to buy for more.

4. Growby

Growby is a WhatsApp marketing solution that has been around for a while. They specialize in sending bulk messages to customers while personalizing them in the process. This leads to good interactions and streamlined communications and casts a huge net on potential customers.

What is Growby Best For?

• Medium and above size businesses
• Bulk messaging
• Efficient communication through templates
• Analytics to monitor performance
• Offers chatbot flow builder and integration

Pros

• Streamlined communication system
• Can reach a wide audience easily
• Personalized interactions
• Automating repetitive tasks

Cons

• There is a learning curve
• Limited customization
• Only one agent for most packages

Price

• Basic: $109 per year
• Standard: $129 per year
• Professional: $189 per year
• Enterprise: $279 per year

These prices have no pricing per month options.

5. Brevo

While Brevo does not have a lot of different features for WhatsApp integrations, it makes up for it with its ability to reach customers. You can use Brevo to send the right messages at the right time and enhance your sales. Key features include:

What is Brevo Best For?

• Suitable for all businesses
• Bulk message sender
• Personalised messages to consumers
• CRM tracking
• Single inbox
• Unlimited conversations
• Multi-platform

Pros

• Extremely active customer support
• CRM tracking
• Free version

Cons

• Custom options can be expensive
• Few features

Price

• Free: $0 per month (with limits and brevo logo attached)
• Starter: $9 per month
• Pro: $18 per month
• Enterprise: contact Brevo

There are add-on options available for higher limits and usages based on their pricing table.

6. Doubletick

With DoubleTick, you can send bulk broadcasts to customers, share products and catalogs, and acquire analytics to improve your business. Also, you can do proper customer segmentation by using as many tags or attributes as you want.

Here are the key features of DoubleTick

What is DoubleTick Best For?

• E-commerce or product-selling-based businesses
• Bulk broadcasts and imports
• AI chatbots
• Great customer segmentation process
• Can be accessed via the web or phone

Pros

• Multi-language support
• Easy to use with customer segmentation
• Catalog system for sales

Cons

• Paid packages are costly
• Features are missing or have issues

Price

• Starter: $141.58 per month
• Pro: $217.8 per month
• Enterprise: contact DoubleTick

All of the packages are billed yearly, and additional options are available.

7. Infobip

Like many other tools on this list, Infobip offers omnichannel marketing tools, including WhatsApp. They offer chatbots powered by AI, broadcast messages, performance tracking tools, customer engagement solutions, and more. Here are the key features:

What is Infobip best known for?

• Personalized promotional campaigns
• Customer service with AI chatbots
• Streamlining communications

Pros

• Multiple integrations
• Mobile app
• Omnichannel capabilities
• Excellent customer support

Cons

• UI is old-school
• Pricing is not fixed

Price

No fixed pricing is available for Infobip, as pricing is based on usage.

8. Waapblaster

Waapblaser is a CRM for WhatsApp that provides customer service and bulk messaging. Messaging can be text, audio, or video, and it also has customer support features like smart auto-replies, chatbots, and so on.

What is Waapblaster Best For?

• Robust security features
• Bulk messaging with scheduled system
• Automation
• Generate detailed reports for analysis
• Great campaign manager
• Live team tracking

Pros

• Affordable pricing
• Robust security
• Great messaging system

Cons

• No advanced customer targeting options
• Requires a stable internet connection

Price

For the price, contact Waapblaster for a quote on their services.

9. Bird

Next is Bird, an automation-based marketing tool that reaches your customers efficiently and effectively. AI technology is at the forefront for Bird as they combine their tech with multichannel marketing techniques. Key features are

What is Bird Best For?

• For small to medium-sized businesses
• Automated replies and no code chatbots
• Offers multiple security options
• Great shop and catalog integration
• Sending text, audio, and video via messages

Pros

• User friendly
• Customizable
• Fully automated

Cons

• Extra expenditure is required

Price

• Contact-based: starting from $45 per month
• Enterprise: get a tailored quote from bird

10. Chatarmin

Integration is important for E-commerce businesses, and that’s where Chatarmin comes in. While useful as a tool for customer support, Chatarmin shines in integrating stores like Shopify and improving marketing and sales.

Their API and flow builder allow you to interact with customers and dramatically improve sales. Their key features are as follows.

What is Chatarmin best known for?

• Seamless integration with CRM and WhatsApp
• Bulk and customizable campaigns
• Quick solutions to product queries
• Excellent integration with CRMs like Shopify and Klaviyo
• Access to AI chatbot

Pros

• Has the best Klaviyo and Shopify integration
• Bulk campaigns and newsletters
• Strong flow builder

Cons

• Setting up is a hassle
• Packages are expensive

Price

• Smarter: 199€ per month
• Genius: 299€ per month
• Master: 499€ per month

Key Features You Should Look For in a WhatsApp Marketing Software

As a business, you want certain features in a tool. Whatsapp marketing software is no different, as there are certain aspects of the tool that you want and need. So, choosing based on that is the best way to go.

Here are some of the key features you should look for in a WhatsApp marketing tool.

1. Bulk and automated messaging

Messaging en masse is quintessential for a WhatsApp marketing tool as it reaches a lot of customers at the same time. Thus, having a bulk messaging option is necessary for a thriving marketing strategy. Furthermore, if you can set messages based on target groups and automate this process, it becomes a lot easier for your business.

Hence, you need a tool that has a robust messaging system that allows you to automate messages and send them in bulk.

2. Customer support

Customer support is important when it comes to a tool for WhatsApp marketing. A platform like this will offer customer support using either a chatbot, live chat, or a combination. A chatbot allows you to automate your customer service with quick replies and personalized messages.

Live chat offers a way for that communication to happen seamlessly while doing a handover to a customer support agent when needed. In conjunction, both features cover all aspects of customer support that you would need for your business.

3. Integrations

No WhatsApp marketing tool is worth investing in without integrating into any of your business systems. Thus, a worthy tool will need to have integrations with whatever you need, whether it be a CRM, E-commerce platform, payment platform, or more. Integrations are essential for any business, and you should definitely check what integrations you need before choosing a software.

4. Analytics and data

A tool should be able to provide you with the analytics and data you need to track the viability of your business strategy. Many metrics, such as open data, are useful in making your marketing strategy and campaigns more efficient. So, keep an eye out for any tool that offers you extensive value on this front.

5. Cost-effectiveness

At the end of the day, you are running a business, and profit margins are everything. There is no point in using a tool that does not give you a bang for your buck. So, make sure to check the pricing options and the value the tool gives to your business, and then decide on an application.

Final thoughts

As mentioned above, there are many kinds of tools available for WhatsApp marketing. Thus, it’s always down to what you need and what features the tool offers.

To get all solutions for WhatsApp marketing, REVE Chat is the most suitable and updated product in the market, as it offers customer support, bulk messaging, and personalized queries with customizable options to suit your needs.

Thus, sign up and get access to top tools for customer engagement for your business and improve your WhatsApp marketing services.

Fortunately, as eCommerce advances, so do the technologies that address these challenges. Generative AI—is one such game-changing technology that’s not just addressing these pain points but transforming them into opportunities for growth. This technology is revolutionizing the online shopping experience, by offering innovative virtual shopping experiences and creative product ideas that customers love.

In this blog, we will explore how generative AI is reshaping the eCommerce landscape and its tremendous potential, highlighting the benefits it offers to brands and how they can implement it effectively. We’ll also review the top five generative AI platforms, explore practical use cases, and discuss the key challenges. Sounds interesting? Keep reading to learn more.

What is Generative AI in eCommerce?

In simple terms, Generative AI in eCommerce is the usage of artificial intelligence technologies to create different attractive content, data, or designs that enhance the various aspects of the online shopping experience.

This type of AI is called “generative” because it can produce different types of unique outputs rather than just merely analyzing or categorizing existing data. Generative AI is a specific form of AI that uses machine learning technologies to create different images, data, and videos. In the eCommerce industry, generative AI works wonders in different segments such as developing personalized content, product recommendations, product descriptions, and special product or service-related videos for customers. 

In a comprehensive study, Gartner made a notable prediction about the future of this evolving technology. They projected that by 2030, generative AI will be responsible for generating 30% of outgoing marketing messages, a significant jump from only 2% in 2022. This shift is expected to make the global AI market, valued at $207 billion, quite an attractive field for investors.

8 Ways Generative AI is Transforming the eCommerce Industry

As times change, the eCommerce industry continually adopts new technologies to remain competitive and provide additional value to customers. Generative AI, powered by advanced machine learning (ML) technologies, has become a hot trend among key stakeholders, including solution providers and new entrepreneurs. eCommerce businesses are now actively exploring the various opportunities that generative AI can bring to the industry.

Generative AI is undoubtedly here to stay. Let’s take a closer look at how it is transforming the eCommerce landscape.

1. Customized Recommendations and Targeted Marketing Approaches

With advanced technologies, Generative AI can evaluate several customer data like buying records, browsing patterns, geographic locations, and social media activities to offer personalized recommendations for every customer. We all love specially curated services, and such takes always create a strong likeliness among customers leading to better experience and sales conversions.

Let’s take the example of Netflix. To use Netflix, we need to create our own profiles. By checking what we watch, Generative AI suggests some more good shows and movies that match our preferences and choices. Isn’t it great?

2. Visual Search and Virtual Fitting Technologies

Visual search is a fantastic feature to try. You can upload an image of a product you like, and generative AI will help you find similar items in the company’s catalog. This way, you don’t have to spend time browsing through thousands of products; you can easily find what you’re looking for.

Myntra is one eCommerce brand that offers this feature. Simply upload an image of the product you’re interested in, and Myntra will display all the available items that resemble your uploaded photo.

3. Automated Content Creation

With generative AI, brands can automatically create various types of content, including product descriptions, captivating images, videos, posts, and catalogs. You won’t believe how engaging this content is. By analyzing different content patterns, generative AI produces highly compelling content much faster than humans can.

Additionally, generative AI can be used to craft content and engaging posts for various marketing campaigns and social media platforms and trust me they don’t even sound robotic. Big eCommerce brands like Alibaba is already using AI to produce descriptions for the millions of products listed on their website. The AI-generated content is not only detailed and well-crafted but also provides customers with comprehensive information about each product.

4. Dynamic Pricing with Generative AI

Generative AI analyses the ongoing market trends, competitor pricing, and outside influences like weather, upcoming festive seasons, etc that may affect the pricing, customer preference, buying behavior etc. Based on this info, it transforms the pricing models in real time. This allows eCommerce brands to optimize their pricing structures to get the best results.

Let me give an example here for your better understanding. Many industries including the airlines are following this practice. If you can the flight ticket charges are getting changed very frequently due to different factors like booking times, holidays, travel seasons, market conditions, or any other time when the flight demand is high. All these pricing transformations are automated and based on predefined factors.

More and more eCommerce businesses have started using Generative AI technology to optimize their overall revenue and offer competitive pricing to their customers.

5. Streamlined Supply Chain Management

Supply chain management involves handling inventory, processing orders efficiently, and forecasting product demands. Doing all this manually is challenging, but generative AI can streamline the process. With its advanced algorithms, generative AI can analyze various factors such as weather forecasts, market trends, customer demands, and sales patterns to provide accurate sales predictions. This information allows eCommerce brands to manage their inventory more effectively, ensuring products are always available when needed, delivered on time, and that other operations run smoothly.

A great example of using AI to manage extensive operations is the eCommerce giant Amazon. It utilizes generative AI to handle inventory management, plan shipping routes, optimize distribution channels, and streamline other business operations to offer the best to its customers.

6. AI-Powered Chatbots and Customer Service

Customers prefer instant assistance and brands that can offer this always stay ahead of the competition. But as the customer service department gets flooded with thousands of customer queries every day, replying to those through live chat, phone calls or emails sometimes can be challenging. As a human, one agent cannot manage too many customers at a time. AI chatbots can automate the whole process by interpreting customer queries and offering accurate answers.

Also, as Generative AI evaluates customer behavior, their buying patterns, past chats, etc it can offer personalized assistance to the customers thus improving their overall shopping experiences. In addition to that, with chatbots, you can offer 24/7 customer support even after your business hours. This ensures that customers, regardless of their location, receive instant help whenever they need it.

7. Innovative Design and Product Development

Generative AI can also contribute to the innovation and creation of visually appealing images, product catalogs, and videos by helping designers develop new, thoughtful concepts. Using the basic design parameters provided by designers, it can generate a variety of new concepts. Designers can use these AI-generated design concepts as inspiration to create something new for the brand.

Also, Generative AI tools can create detailed prototypes of products or components based on specific requirements. These prototypes can include 3D models, animations, and virtual representations that help designers visualize the end product early in the development process. This automation reduces the time and effort needed to produce prototypes, making it easier to iterate and refine designs quickly.

8. Security Enhancements and Fraud Prevention

Generative AI plays a crucial role in fraud detection by analyzing vast amounts of data to identify patterns and anomalies indicative of fraudulent activities. With powerful algorithms, these AI platforms can check and evaluate a large number of financial data in real-time and detect any unusual activities if happen with accuracy.

For example, in eCommerce businesses where large monetary transactions occur daily. Generative AI monitors all transactions and if it identifies unusual spending patterns from unknown sources it alerts companies to potential security breaches, helping them respond quickly to protect their operations and customers.

How to Implement Generative AI in Your eCommerce Business

The opportunities that Generative AI is providing are really enticing but it can only be able to deliver its best if you can implement it correctly in your business strategies. To assist you, we have outlined the seven best ways to implement AI platforms in your eCommerce business.

1. Identify Goals and Relevant Use Cases

Firstly, decide what your eCommerce brand wants to achieve through Generative AI. List down your business goals and plan the key target applications (use cases) where you want to apply AI. This could be:

• Better customer engagement
• Personalized product recommendations
• Managing all your inventory and logistics effectively
• Creating and optimizing attractive content
• Offering best-in-class customer service and so on.

2. Gather and Prepare Data

To make the AI model work effectively you need to train it. Gather all the required data like customer preferences, choices, previous interactions, buying behavior, sales data etc and configure those to your Generative AI platform that can be used.

Pro Tips:

• First plan which data is essential for your AI models based on your business goals. This could include customer purchase history, buying behavior, order history, product details, inventory data, customer reviews and so on.
• Use multiple data sources, such as your eCommerce platform, CRM system, social media platforms, and third-party data providers, to gather comprehensive information.
• Clean your data to remove duplicates, errors, or inconsistencies that could negatively affect your AI model’s performance.
• Properly label your data to make it meaningful and easily understandable by the generative AI models.

3. Choose an Appropriate Generative AI Model

Choose the Generative AI tools and platforms that best match your business needs and technical capabilities. While selecting the right one for your business, consider factors like ease of integration, features, scalability, cost, and support options.

The right foundational model will depend on your specific use case, the type and quality of your data, and the capabilities of your business infrastructure. Different technologies are for different requirements; for example, Generative Adversarial Networks (GANs) are ideal for generating images, while models like GPT are better for text-based applications.

It’s also important to note that generative AI tools are not inherently compliant with industry-specific regulations. To ensure the safety of your customer data, historical sales data, and other sensitive information, you must select the appropriate training and deployment methods.

Pro Tips:

• Research and compare AI tools and platforms to choose the best fit for your eCommerce brand.
• Evaluate whether you need a custom solution or a ready-made platform.
• Begin with a small and manageable project to test the effectiveness of generative AI in your business.
• Ensure that all your data is correct and relevant, to achieve accurate and meaningful outcomes.
• Implement strong security measures and comply with relevant data privacy regulations to protect your data and maintain customer trust.

4. Fine Tune the AI Model

You need to start the training process once the data has been collected and preprocessed. It involves an iterative process of adjusting the model architecture, hyperparameters, and training algorithm to find the optimal setup for stable and secure performance. After training the model, it’s important for you to regularly monitor and assess its performance and make necessary adjustments if required based on periodic testing results.

 Pro Tips:

• Ensure your data is well-prepared, clean, and preprocessed to enhance the AI model’s learning process.
•  Begin with a simple model architecture to establish a baseline performance.
• Keep a close eye on key training metrics such as loss, accuracy, and validation performance.
• Experiment with different model architectures, algorithms, and hyperparameter settings to find the best configuration.

5. Integrate with eCommerce Platforms

Once the testing is done, the next step is to integrate it into your eCommerce architecture. This could involve connecting the AI tools with your CRM, CMS, or inventory management system. Depending on your business objectives, you may need to deploy the model to a cloud-based service, develop a dedicated interface, or connect it with your eCommerce business’s documents and knowledge databases. After deployment, it’s important to continuously monitor its performance to ensure it meets your expectations.

Pro Tips:

• Develop a detailed integration plan with timelines and responsibilities.
• Test the integration thoroughly to ensure smooth operation.
• Check for any technical challenges and ensure that the data flow between systems is secure.

6. Track Performance and Assess Results

Consistently monitor and note the performance of your generative AI model by evaluating its effect on many key metrics like conversion rates, customer satisfaction, and revenue. You need to make adjustments in the model, or its implementation based on its performance and changing business requirements. Remember, AI models rely heavily on the quality of the data they use, so it’s essential to fine-tune data patterns to avoid model drift. So update the model as needed. 

At times, you may need to retrain the model, while in other cases, implementing new monitoring processes can also work. As your eCommerce business expands, ensure the model scales appropriately to meet growing demands.

 Pro Tips:

• Implement automated monitoring tools to continuously track the performance of your AI model.
• Conduct A/B tests to compare the performance of the AI model against other versions.
• Regularly check the quality of the data feeding into your model.
• Set clear benchmarks for what constitutes success for your AI model based on your business objectives.

7. Maintain Data Security and Regulatory Compliance

Be careful of data security and regulatory compliance, particularly when handling customer data. Put in place all the necessary safeguards to protect sensitive information. To ensure data security and regulatory compliance when integrating generative AI into your eCommerce business, begin by identifying the relevant data protection regulations, such as GDPR, CCPA, or PCI DSS. Perform a Data Privacy Impact Assessment (DPIA) to find out any risks related to data processing. Implement robust encryption for all kind of data to safeguard sensitive information.

Pro Tips:

• Conduct frequent security audits to identify vulnerabilities in your AI systems and data handling processes.
• Ensure that only those who need the data for their work can access it.
• Data protection regulations frequently change, so stay informed about the latest updates.
• Have a robust incident response plan in place for potential data breaches.

Use cases of Generative AI in eCommerce

Generative AI has the potential to enhance or even replace various elements of a company’s eCommerce workflow. In the eCommerce sector, AI benefits everyone related to the business- vendors, employees, customers, and prospective buyers.

From creating personalized product recommendations to enabling virtual try-ons, generative AI is reshaping the way we engage with online stores and how eCommerce brands meet our needs. Here are some of the use cases to show you generative AI is making an impact in the eCommerce industry.

Generating Various Content

eCommerce stores need compelling and descriptive text to effectively inform, showcase, and attract customers about their products. Generative AI models equipped with advanced natural language processing and understanding can create captivating product descriptions. For instance, content writers can generate relevant, engaging, and grammatically correct content by inputting basic product details and the brand’s tone into these AI tools.

Creating Product Images

Generative AI, particularly those utilizing generative adversarial networks (GANs), enables marketers to produce distinctive product images for their product catalogs, and advertising campaigns. As a leading innovator in the AI field, Meta has recently launched AI Sandbox. Although it’s still in its early stages, this initiative allows Meta to work with publishers to experiment with different AI tools for automating ad creation.

Virtual Try-Ons

Virtual customer experiences, such as virtual try-ons for clothing, accessories and makeup, are rapidly expanding and building a dedicated customer base. While clothing retailers are reaping the most benefits from this advancement, other segments are also using this feature to offer something better to their customers. 

Additionally, a growing number of customer-facing apps now integrate various generative AI features, such as AI assistants, chatbots, guided search, and personalized product recommendations, to enhance and streamline the shopping experience for users.

Designing New Products

eCommerce businesses need to add new and attractive products to their catalogs to adapt to shifting trends in the market and customer needs. Generative AI makes this process easier. For example, by using AI tools such as Midjourney, DALL-E, or Stable Diffusion, they can generate new product concepts just by providing descriptive text prompts.

Better Management of Inventory

Generative AI offers clear insights into logistics and inventory management. Such info helps store managers to make data-driven decisions on how to stock the products based on demands and manage the delivery process.  By analyzing various sales data, forecasting short-term and long-term demand, and evaluating customer sentiment, the AI model enables more precise inventory adjustments. This allows eCommerce retailers to manage stock efficiently and seize opportunities for on-demand products.

Data Analytics

Since everything is online in the eCommerce business, it often faces challenges in measuring customer satisfaction. Due to the lack of direct, face-to-face interaction compared to traditional brick-and-mortar store, online brands face challenges in understanding customers’ perceptions of their product offerings.

Although online businesses have utilized data analytics tools for years to gain insights into customer engagement, these tools have typically been constrained by the volume and quality of data they collect, as well as the speed at which data is updated. In contrast, Generative AI-driven data analytics tools provide business leaders with more contextual and real-time customer data from various sources. 

These tools can capture data from diverse formats, such as customer service interactions, customer buying behavior, social media posts, and comments, ad clicks, engagements etc. 

Lead Management

Lead retargeting and nurturing can be time-consuming due to the need for multiple follow-ups. Generative AI helps in lead management as well.. Through personalized interactions with the customers, these AI tools motivate them to complete their purchases. This technology streamlines the engagement process, making it more efficient and effective.

Top 5 Generative AI tools for eCommerce

There are different advanced Generative AI tools available for eCommerce that can greatly benefit online storefront retailers. What kind of AI tools your brand needs depends on which aspect of the business you want to improve—whether it’s content creation, designing product recommendations, customer service, targeted advertising, operational efficiency, or customer data analysis.

Sounds confusing? Don’t worry! We will explore the top 5 options for your consideration.

1. REVE Chatbot

REVE Chatbot is an omnichannel generative AI solution offered by REVE Chat that lets you automate many of your business operations including customer service for your online store, mobile app and other social media channels like Facebook, Viber, Instagram, Telegram and WhatsApp.

If you have less manpower to handle a huge amount of customer queries or want to offer round-the-clock customer service even after your business hours REVE Chatbot can step in to manage everything efficiently. It provides instant and accurate responses to customer queries and can also manage other tasks such as inventory control, marketing campaign creation, and product carousels for your online store.

 Key Features:

• Customer Service FAQs
• Sentiment Analysis
• Fall Back Option
• Bot Analytics
• Data Sanitization
• Visual Flow Builder
• Seamless Human Handovers

Curious to see how REVE Chatbot works wonders in your online store? SIGN UP for its 14-day FREE TRIAL today. 

2. Solidgrids

Solidgrids is a platform that offers AI tools for building and managing websites, focusing on delivering high-quality web design and development services. It converts ordinary phone photos into polished, market-ready product images in seconds. 

This AI-driven tool enables eCommerce businesses to produce professional and attractive product visuals that engage potential customers and improve the overall shopping experience. It can also be utilized across various platforms, including slides for eCommerce videos, images for personalized email marketing, social media ads, and more.

 Key Features:

• Automatic background removal
• Visual consistency
• User-friendly interface
• Multi-platform use
• AI powered visual enhancement

3. Kili

Kili is a platform that uses generative AI technology to enhance various aspects of digital content creation and data processing. Kili is an AI-powered personalization tool that enables eCommerce brands to create customized shopping assistant for their customers. 

This virtual assistant enhances the shopping journey by simplifying product searches from a vast collection of product images, thereby improving the overall shopping experience and increasing sales conversion rates.

 Key Features:

• AI-powered content generation
• Personalized shopping assistant
• Adaptive learning
• Custom model training
• Integration capabilities
• User-friendly interface

4. CopyMonkey

With the help of advanced AI technology, CopyMonkey generates engaging and high-quality product descriptions, headlines, and other marketing copy. This tool assists online businesses in crafting optimized, AI-powered Amazon listings within seconds. By utilizing AI-generated images, videos, personalized emails, and other media, your online business can enhance the performance of its product listings, resulting in greater visibility and increased sales on the Amazon marketplace.

Key Features:

• AI-generated multimedia content
• AI-powered listing optimization
• Customizable content templates
• Incorporates SEO best practices
• Integration with eCommerce platforms

5. Aidaptive

Adaptive is a generative AI tool designed to enhance customer experiences and engagement through personalized content and interactions. Being an AI-powered customer analytics and eCommerce personalization platform, it enables businesses to gain deeper insights and deliver personalized experiences to each of their customers. Utilizing machine learning algorithms, Aidaptive analyzes customer data to provide actionable insights and enhance AI-driven marketing automation strategies.

Key Features:

• Customer data analysis
• Automated marketing
• Real-time insights
• Multi-channel integration
• User-friendly interface
• Personalized shopping assistant

Factors to Consider While Choosing a Generative AI Tool for Your Business

From text and image generation to managing inventory and delivery, Generative AI offers a vast array of functionalities for the eCommerce business. However, with so many features and functionalities available, it sometimes becomes challenging for eCommerce brands to understand and choose the most suitable Generative AI tool for their businesses. To guide you here, we have listed the key considerations to look for while choosing the right Generative AI platform for your online brand.

Cost and Budget Considerations

When selecting the Generative AI solutions for your eCommerce brand, make sure you evaluate the pricing model carefully to ensure it suits your budget. Many leading AI tools provide options like monthly or annual subscriptions, while others offer pay-as-you-go plans or tiered pricing based on your usage levels.

Flexibility and Scalability

Always look for and choose an AI solution that can be customized to meet your business’s evolving needs and growth. Make sure the tool you select can be easily personalized to match your specific requirements. Additionally, the AI tool should be able to scale itself with your business as your customer base and demand grow and support your journey to becoming a leading eCommerce company.

Compatibility with Existing Systems

Always opt for a Generative AI tool that seamlessly integrates with your existing eCommerce platform, CRM, email marketing platform, social media platforms and other business infrastructure. Smooth integration ensures that the AI tool is working fine with your current technology stack, making data synchronization effortless and optimizing your customer service processes.

User-Friendliness and Simple Setup

Opt for a generative AI tool that is intuitive and easy to set up, even for users without any technical knowledge. This will help reduce the time and effort needed for implementation and training the bot. This will help your team to focus on delivering exceptional customer service with greater eCommerce personalization.

Moreover, make sure that the AI platform provider is offering adequate support and resources, such as comprehensive documentation and active community forums. Those should help you throughout the setup and use of the AI platform if required. 

Data Protection and Security

Choose AI tools that follow industry-standard security protocols, including encryption and secure data storage. Also, make it a point to verify that the tool complies with applicable data protection regulations, to protect your customers’ information and make them feel safe with your brand throughout their online journey.

Limitations of Generative AI

Generative AI is a transformative technology with the capability to revolutionize nearly every aspect of our lives. In the context of eCommerce, it can handle a wide range of tasks, including writing blog posts, crafting product descriptions, creating product catalogs, generating images and videos, and even assisting with inventory management, to name a few. However, this makes us also think about its limitations—what exactly are the boundaries of generative AI? Let’s explore this in this section.

Generative AI Systems May Hallucinate

As a retailer, it is a nightmare if you alienate your customers, but that risk exists with current generative AI technology. These systems aren’t always reliable and can occasionally generate inaccurate or fabricated information, a limitation often highlighted in disclaimers. Without continuous and thorough human review, the results from generative AI may not always be dependable.

Risk of Data Security

As Generative AI technology extensively collects and processes consumer data, there are concerns related to data security and privacy. Mishandling or unauthorized access to sensitive customer information can lead to privacy law violations, legal penalties, and damage to a company’s reputation. To safeguard customer trust and minimize security risks, companies need to implement robust data protection measures and comply with data privacy regulations.

Lack of Transparency

Grasping the logic behind AI-generated results or the decision-making processes can be difficult, as they often function as “black boxes.” There are trust issues with their final outputs. To encourage acceptance of Generative AI systems, it is important to improve their interpretability and transparency.

Generative AI is still in the process of getting more polished and advanced, and there are several technical and practical challenges that need to be resolved. However, it holds the potential to produce realistic and diverse data across various domains. As technology advances and training datasets improve, generative AI is expected to become even more powerful in the future.

Future of Generative AI in eCommerce

Experts predict that Generative AI will not only make business operations more efficient but also play a key role in strategic decision-making within the eCommerce industry. As AI algorithms continue to become more advanced and refined, businesses can expect to deliver more personalized and engaging customer experiences. Here are a few points to look into for understanding the future of Gen AI in eCommerce.

• Combining AI with Augmented Reality (AR) and Virtual Reality (VR) technologies will enhance the overall shopping experience of customers by making it more engaging and interactive.
• Generative AI will be able to accurately analyze larger volumes of customer data to develop highly personalized marketing strategies for eCommerce brand.
• By predicting demand more accurately, optimizing inventory, and detecting potential supply chain disruptions before they occur, this technology will significantly improve supply chain management efficiency.
• Generative AI will help businesses to produce more detailed and captivating product visuals and prototypes quickly, without lengthy preparation times.
• In-store experiences are expected to be transformed with AI capabilities, blending the convenience of online shopping with the tangible benefits of physical brick-and-mortar stores.
• AI-powered customer analytics and behavior prediction models will utilize big data more effectively than ever before, enabling online retailers to predict market trends with better accuracy.

Furthermore, as generative AI continues to develop, its ability to create high-quality, cost-effective content will allow small and medium-sized online enterprises to compete with larger companies.

And It’s a Wrap!

The dynamics in the retail eCommerce industry keep on changing due to various factors like evolving customer expectations, upcoming market trends, increased online competition, price sensitivities, etc. In such a case, eCommerce brands keep on exploring new and advanced technologies that can help them to cope up with such situations and boost sales with minimal time and investment. 

Generative AI offers immense potential, particularly in the retail and eCommerce sectors. With personalized customer service, creating various new concepts related to product content, improved operational efficiency, and enhanced customer experiences, Generative AI is all set to shine in the eCommerce segment.

By leveraging advanced algorithms, businesses can provide tailored recommendations, facilitate intuitive visual searches, and implement dynamic pricing strategies, driving higher engagement and conversion rates. Here in this blog, we have discussed everything about Generative AI to help guide your AI strategy in the right direction. Was this information useful for you? Share your thoughts in the comments below!

So, just imagine the possibilities and reach that a WhatsApp marketing campaign will enjoy on this platform!  

WhatsApp helps you connect with customers quickly and effectively. You can use it to directly message your customers and receive quick feedback. Marketers can trust WhatsApp to achieve great business growth through personalized communications. Messages on this platform have an exceptionally high open rate, so conversions will remain higher. 

In overall, WhatsApp is a platform that can help enhance your brand’s engagement and outreach manifold.

In this blog, we will discuss the WhatsApp marketing campaign in detail and understand its nuances through different examples. 

Why Use WhatsApp Marketing? 

In recent years, WhatsApp has evolved into a popular and powerful channel for customer engagement and communication. With a constantly growing user base and millions of users logging in multiple times a day, it’s no surprise how WhatsApp is today a valuable marketing asset for businesses. 

This platform has redefined the landscape of engagement. Today, brands have a direct line of access to customers’ everyday lives. This gives them a great opportunity to build trust and meaningful relationships. 

By leveraging the huge potential of WhatsApp, a business can market itself easily, reach the audience effectively, and build a personal rapport. All this can drive conversions and sales.  

Let’s look at some key stats suggesting why you should use WhatsApp marketing – 

• Over 100 billion messages are sent through WhatsApp each day.
• Today, some 50 million brands use WhatsApp as a business tool. 
• The platform has a staggering open rate of 98% which is about five times more than emails. 
• Most WhatsApp users use the app several times a day – an average user does it at least 23 times a day.  

What is a WhatsApp Marketing Campaign? 

A WhatsApp marketing campaign is a tool that uses the WhatsApp platform to promote products, and services or build brand awareness with the target audience. These campaigns are part of a strategic approach to communicate with customers and drive conversions. 

Using a WhatsApp marketing campaign is key to increasing sales through personalized messaging and rich media sharing. Broadcasting to an unlimited audience is one of the key aspects of a WhatsApp marketing campaign.  

WhatsApp Marketing Campaign Examples 

Creating an attractive and unique marketing campaign is key to catching the attention of your target audience. WhatsApp is a wonderful platform to launch memorable marketing campaigns and build long-lasting relationships with customers. 

Let’s look at some great examples of WhatsApp marketing campaigns –  

1. Unilever’s “I’ll bring you back your beloved clothes” campaign

Unilever is a leading FMCG company known for a wide variety of products including beauty products, energy drinks, baby food, etc. Its products are available in over 190 countries. 

Goal 

In 2019, Unilever was planning to launch a new fabric softener brand “Comfort” in Brazil. So, it was exploring options for an engaging marketing campaign. 

Campaign 

The main focus of the campaign was to tap into the emotional bond people have with their clothes. The company put up 10,000+ hoardings around São Paulo with the message “I’ll bring you back your beloved clothes.” A WhatsApp number was also provided so that people could connect back with the brand. And when they did a bot shared tips on how to care for clothes. The bot then showed new products using images and videos. It also offered a 50% discount on the new product with a free shipping option.  

Source

Result 

The campaign was hugely successful as it helped the company win hundreds of unique customers and 290k messages from 12k unique customers. Sales also witnessed a massive 14x jump that proved the effectiveness of the entire campaign. 

How Did they Do it?

This campaign was possible with the use of WhatsApp Business API through a service provider that allowed the creation of chatbots for WhatsApp. While WhatsApp features made it easy to engage with customers, it’s the chatbot that automated the conversations and ensured answers to repeat queries. 

2. Netflix’s “I’m In” Campaign 

Netflix is a leading streaming service that offers a wide range of TV shows, movies, documentaries, and more to people across the globe.

Goal 

Netflix was losing subscribers and facing account cancellations. So it decided to launch a campaign aimed at incentivizing customers who returned to the platform. 

Campaign

The company chose WhatsApp as it knew how most of its subscribers used the platform. It launched a campaign that allowed users to stay in touch with Netflix via WhatsApp. The idea was to send regular updates and reminders to users and get their attention.  

Result

The campaign was a big success as the company was able to retain its existing customers. At the same time, the campaign also helped it encourage passive customers to re-subscribe to their platform.  

How Did they Do it? 

Netflix sent timely movie and series recommendations to WhatsApp users. It encouraged users to click  “I’m In” and those who did get new suggestions, announcements, and notifications regularly.

3. ADAC “Don’t Call Mom” Campaign 

ADAC is a popular automobile club in Germany that is known for providing roadside assistance to its members. 

Goal 

The company had a big loyal customer base with the older generation comprising the majority part. Somehow the young audience did not relate to the brand and ADAC wanted to change that. So, they decided to launch a campaign on WhatsApp and gain relevance amongst the audience that did not own a car yet.  

Campaign 

The company launched a unique ‘Don’t Call Mom – Call ADAC” campaign on WhatsApp. The purpose was to give young people a channel to ask any questions and encourage engagement. The company deployed experts to handle queries all day long and also collaborated with influencers to reply to messages. 

Source

Result 

The campaign ran for six weeks and garnered 20 million impressions. Apart from a barrage of messages, ADAC got thousands of impressions on its campaign video. 

How Did they Do it?

ADAC leveraged the WhatsApp Business API and took the help of a third-party service provider with shared inbox functionality. 

4. Hellmann’s “WhatsCook” Campaign

Hellmann’s is a popular brand recognized worldwide for its mayonnaise and other condiment products. 

Goal 

The company was looking to increase brand awareness and engage with customers. It planned a campaign that would help people choose cooking items and provide a solution to those who found cooking a challenge. 

Campaign

It decided to leverage the popularity of the WhatsApp channel and set up a campaign on it. The idea was to help customers cook meals by using the items in their fridges. 

Result

The campaign was successful as it achieved hundreds of registrations on the company’s website. It reached 4 billion people in 10 days, garnering an average of 65 minutes of brand interaction per user. It not only succeeded in helping people make the best of their existing ingredients but also increased familiarity with Hellmann’s product. 

How Did They Do It?

The company encouraged customers to register for a WhatsApp campaign on their website. Those who did would receive a message from the chef with advice on using ingredients to cook food. 

5. Flipkart “A Personal Shopper” Campaign

Flipkart is a leading ecommerce platform that offers a huge catalog of products ranging from electronics, gadgets, apparel, and groceries to books, and much more. 

Goal

During festival times, Flipkart hosts a big online sale called “Big Billion Days” which is a massive hit with people across India. This sale brings exciting offers and discounts for buyers. So, the company wanted to create excitement for the event in 2020 and gain maximum attention. 

Campaign

The campaign was created to ensure a more engaging and interactive shopping experience for buyers. The company launched an automated chatbot on WhatsApp and did a fabulous job of personifying it with cinema superstar Amitabh Bachchan. The idea was to give users the feeling of conversing with the superstar himself while shopping. 

Source

Result

The result was fantastic as Flipkart witnessed 3.5 times more conversions and 7 times more quality visitors. 

How Did they Do it?

The company leveraged the WhatsApp platform and its features in full to create a memorable campaign. It created rich media interactions using images, audio, videos, puzzles, and games within WhatsApp. All this boosted engagement. 

6. Airtel Xstream Campaign for Customer Communication  

Airtel is India’s leading telecom provider and its video streaming platform, Xstream, has revolutionized the way people consume digital entertainment through OTT. 

Goal

The Growth team at Airtel Xstream planned to increase its reach and take its content to more people. It knew WhatsApp would be the right platform to inform its customers about Airtel Xstream and spread awareness about how they can watch their favorite movies and TV shows all in one place.

Campaign 

The company created a robust and secure WhatsApp communication channel and then integrated it with a service provider to send timely updates to customers. The plan was that every recharge an Airtel customer did, they received a WhatsApp message informing them about the Xstream and its OTT capabilities. 

Source

Result 

The result was excellent as Airtel Xstream managed 30% conversions and a 4X increase in engagement compared with in-app.  

How Did they Do It?

They used WhatsApp as an immersive engagement tool and integrated a CTA that landed customers on the brand’s platform. They used WhatsApp as a channel for lead generation. 

7. Maggi Germany, Chef In Your Kitchen Campaign

Maggi products are popular all over the world. It’s a global brand of instant soups, noodles, and seasonings. 

Goal

Maggi was looking to boost brand awareness subtly. It wanted to launch a marketing campaign that would become memorable not for the visuals or message, but for the essence of being part of people’s daily lives.    

Campaign

The company chose WhatsApp channel to launch its marketing campaign to personally connect with consumers of all ages. The idea was to create a free digital cooking guide on WhatsApp and let people use it to prepare dishes in just a few steps. 

Results

The campaign was a big success as it ensured a 3X boost in campaign awareness and 4X brand recall. The best part, the campaign saw some two hundred thousand messages sent in the first two months. 

How Did they Do it? 

A WhatsApp-powered virtual assistant was created and named Kim that was used to deliver the free cooking guide to users. It also shared videos with step-by-step instructions.  

WhatsApp Advertising Campaign Use Cases 

WhatsApp advertising is growing popular by the day as businesses understand its huge value for direct and personalized communication. It’s now widely used to enhance customer interaction and improve service delivery. 

Let’s look at some of the major WhatsApp advertising user cases – 

Promotional Offer

WhatsApp campaigns are key to segmenting audiences and sending tailored messages. It helps a business send time-sensitive offers directly to a customer’s smartphone. You can use the platform’s direct communication to deliver promotional offers and also use rich media to enhance the effectiveness of those offers. 

Order Updates

You can use a WhatsApp campaign to notify customers about many things such as order status, shipping delivery, order tracking, and so on. These updates provide you an engaging way to keep the customers informed about their purchases. You can send real-time notifications for order updates and enhance the customer experience with your brand. 

Appointment Reminders

You can use a WhatsApp marketing campaign to send automated and personalized appointment reminders to clients and boost engagement. This way you can minimize the chances of a no-show on appointments and also help your clients stay informed and prepared. You can include various key details with the reminder, such as the time, location, date, schedule, and any detail worth sharing. 

Event Invitations

You can send event invitations directly to the user’s phone and enhance their audience better. Sending event invites via WhatsApp is also a great way to drive attendance and make your event well-attended. It’s also possible to create visually compelling messages by using rich media like videos, images, and event details to make the invitations highly interactive and personalized. 

Customer Surveys

Using a WhatsApp marketing campaign is an excellent way to gather valuable feedback and insights. The platform helps you send surveys to understand customer satisfaction and know them and their pain points better. You can send short, interactive surveys through the chat and encourage customers for real-time interaction. The best thing, you can also personalize the surveys and achieve higher response rates.  

Abandoned Cart Recovery

WhatsApp campaign is an effective way to re-engage potential customers and recover lost sales. You can send personalized reminders to customers who did not complete their purchases and encourage them to take action. You can also add special discount codes and links to the checkout page and personalize the cart recovery. 

Product Recommendation

WhatsApp marketing campaigns can help you send or suggest targeted recommendations to customer based on their purchase history, preferences, and browsing behavior. Such suggestions for related products can boost your cross-selling and upselling strategy. Product recommendation via WhatsApp is also an excellent way to deliver highly personalized shopping experiences to customers and drive sales. 

Birthday Greetings

Sending birthday greetings via WhatsApp campaign is a great way to make customers feel valued and special. You can use a highly personalized approach to make birthdays special for your customers. What’s more, you can add special offers and exclusive deals with tailored birthday messages and drive engagement and sales.  

How to Execute A Powerful WhatsApp Advertising Campaign with REVE Chat?

Many businesses use WhatsApp marketing campaigns to engage and connect with their customers better. The better you engage with your customers, the higher be conversion. At the same time, you will need a reliable third-party platform like REVE Chat. 

Executing a powerful WhatsApp advertising campaign REVE Chat is a three-step process – 

Step 1 – Set Up Your WhatsApp Business Account 

Setting up your WhatsApp Business Account is pretty straightforward. 

To set up the WhatsApp Business account – 

• You first need to connect with REVE Chat
• You need to be logged into your Facebook account in the same browser  

You can create or add your existing WhatsApp account by following the below steps – 

• Navigate to the WhatsApp integration page by clicking the Integration module (left nav bar)> Social Media Channels > WhatsApp
• Click Add WhatsApp Account. You will see a new pop-up that will ask you to select between three options. 
• Once you select the option applicable to you, click Continue. This will direct you to the Meta Business Web Page to connect your WhatsApp business account. 
• Select the Facebook account you wish to connect to your WhatsApp number and click Continue.

In the next step, you will be asked for permission that REVE Chat can access WhatsApp Messages from now on(which you can change after viewing the actual pop-up). Click Get Started to start the process.

You can now create or select your business profile. In case you don’t have a business portfolio, you can easily create one by selecting the Create new business portfolio option. 

At the time of creating a new WhatsApp business account and profile, you need to provide a phone number and select how you want to receive the verification code. After that, you need to verify the phone number. 

Finally, your WhatsApp Business account is connected with REVE Chat! You can now use this omnichannel platform to reply to any new customer query. 

Step 2 – Create a Template Message 

Once you’re done with setting up your WhatsApp account with REVE Chat, you will now have to create a template message. This step aligns with the policy of WhatsApp that allows the sending of only templated messages to recipients, and that too, after prior permission. 

To create a template, you can navigate to the template tab under broadcast & click “Create Template” at the top right corner. You need to fill out the pop-up form and select WhatsApp as the communication channel and the number through which the template will be sent.  

• The selection will take you to the template builder page like below where you can add a header, footer, and buttons to your template.
• In the header part, you need to add text, image, video, file, or location. In the body element, you can add text to better convey your message. 
• The footer element is optional where you can add text, such as a disclaimer or additional contact information. You can add button elements to let receivers interact with your campaign.
• Once the template message is ready, you need to get it approved by Meta. The approval normally takes a couple of minutes max. Post that, you’re ready to send a campaign.  

Note – A campaign message can’t be sent unless there is a payment method added to the account. So, first, consider adding a payment method before sending the message. 

Step 3 – Create a Campaign 

What next after your template is approved and the campaign sent? You can move on to creating a new campaign. 

To create a new campaign, follow these steps – 

• Go to the campaign tab
• Click the “Create Campaign” button at the top right corner
• A new pop-up will appear, asking you to provide various information like: 

Campaign Name: Choose a descriptive name for your campaign.

Channel: Select WhatsApp as currently, we can only have a campaign for the WhatsApp channel. 

WhatsApp Account: Select the number you wish to use for sending the campaign

Template Message: Select an approved template (Templates are account-specific). After selecting a template, you can see a preview of the message on the right side of the panel.

Define Target Audience: Use existing audience segments you want to send the campaign message(group of contacts, you need to create a segment beforehand). If you don’t have a segment, learn how you can create a segment.

Send Now/ Schedule: At last, click send if you want to send the campaign immediately or schedule if you want to send it in the future time.

Your campaign is created. After that, you can easily view campaign details by clicking on any campaign. The click will show the details panel appearing from the right side. From here, you can download a report from the top right button ( containing each contact’s delivery time, status, failure reason, and if any contacts reacted- their response).

Creating WhatsApp templates within the system is a streamlined process. It ensures better management and customization of your marketing campaigns. 

By following this guide, you can easily create effective templates that meet your communication needs and add value to your marketing efforts.

Final Thoughts 

It’s quite obvious that WhatsApp marketing campaigns are very effective tools to harness the potential of the world’s most popular platform. It opens the window of opportunity to tap into a vast network of users, that too, directly to their phones. On WhatsApp, a well-executed marketing campaign can give you amazing results whether you use it to send updates, notifications, surveys, or product recommendations.  

We’ve seen how industry giants like Unilever, Netflix, Maggi Germany, and Flipkart have successfully leveraged WhatsApp marketing. They can now quickly connect with their audiences and drive growth. Now, it’s your turn to tap into this potential.

With REVE Chat, you can easily run targeted WhatsApp marketing campaigns that maximize your returns. Our omnichannel engagement platform is designed to transform conversations into conversions, offering you a seamless way to manage your campaign workflow from start to finish. From creating templates to securing approvals, REVE Chat simplifies the entire process, empowering you to execute high-impact campaigns with confidence.

Don’t just communicate—convert. Start using REVE Chat today and unlock the full potential of WhatsApp marketing for your business.    

So, sign up now to run your marketing campaigns on WhatsApp as effectively as you’d imagine!